How did we fix copyright problems that YouTube struggles with?
As you probably already know, if a video on YT gets claimed, the money generated from that video no
longer goes to the creator, because YouTube usually automatically demonetizes the video. Even if the
creator re uploads the video, they will never see that revenue ever again and since videos get the majority
amount of traffic the first time it is uploaded, the video wont make nearly the same amount of money as
On our platform, one of the main ways creators make money is on subscriptions. Since this money isn’t
made off of specific videos, even if a 3rd party claimed a video like UMG, no revenue is lost because the
video itself doesn’t make any money.
Additionally, we have streamlined the process of fixing copyright claims. For example, say one of your videos
get claimed because of copywritten music. One of our policies is that if you fix a claim within 24 hours your
video will not be taken down by us. Even if you do not fix the claim within 24 hours, you can still
reupload the video again with the audio taken out to continue the example. Before I continue all of this
information can also be found in our terms of service. We also require claimants to specify what part of the
video (with a timestamp) they are disputing so that you know what part of the video to modify.
How is monetization different than on YouTube and how is it better?
If your channel creates content that is not “suitable for advertisers”, you probably find your ad revenue to be
minimal at best on YouTube. As a result, you search for other opportunities to make money such as
sponsorships and merchandise. On our platform, we combine the video sharing application of YouTube with
the subscription system of Twitch / (Patreon, eventually). Subscribers will be able to support you monthly,
every 6 months or yearly. Obviously this comes with it’s advantages and disadvantages. The biggest
downside is not knowing how many people will actually subscribe to your channel. Part of our reasoning for
doing this was as we mentioned before; circumventing a big problem with copyright claims. Another reason
for setting up the system this way is it gives creators a steady flow of income. You are no longer getting paid
per upload, rather your body of work. We would love to hear any suggestions for a better system, but this
was the best we can come up with that works for everyone.
What is your view on the free speech v. hate speech debate?
Free speech FTW.
Who are we?
We’re just a bunch of college-aged dweebs looking to make the world a better place, one like at a time.
Will I be able to keep my sponsorships?
Do you have a mobile app?
We are currently working on our mobile app which will be launched soon.
How do we know this will work?
The short answer is we don’t. What we do know is we are trying something different. There have been
countless calls for YouTube to improve the site for the creators that built the website from the ground, but it
is obvious that the corporate world has their grasp completely around YouTube now. We are creating a
platform that everyone says they would go to if it existed. Well, here it is. It’s finally here. We’re not an
alternative to YouTube, we are the the next generation. So the last question is quite simple.
Are you in?
How does our platform work?
On our platform, following a channel means that their videos will show up in your feed. Following a channel
is the first step to supporting a channel and shows your interest in their content. Whether or not you follow a
channel, you will get access to any content that creator makes public.
When you subscribe to a channel, you get access to all content from that creator. At the creators’ discretion,
they may provide additional perks for subbing to their channel. In the future, we want to make it easy for a
tiered system to be utilized so that the amount of money you give to a creator via subscription can be met
with additional perks including merchandise, exclusive content etc. Again, this would be at the creators discretion.
How do creators make their money?
Creators make money in four different ways. Firstly, all the money generated from channel subscriptions go
to them, except the processing fee. Donations to a channel are very generous and go directly to the creator
as well. In the future, we hope to facilitate sponsorship and merchandise deals with creators so they can
benefit in that area too.
How do we make our money?
ProtoLight does not take a cut from neither channel subscriptions nor donations. We make our money from
sitewide subscriptions (Going Premium), ads and merchandise/sponsorship deals.
What does going premium mean?
When you go premium on our website, you will no longer see ads on our site until the subscription expires.
In the future, there will be additional perks for going premium on our website that will involve merchandise
and creators’ channels.
Why do subscriptions cost money?
We understand that paying for creators’ content is a big change for a lot of viewers as you are used to all
content being free (or at least most of it in the case of Patreon supporters). There are multiple reasons why
we chose this model. The first reason is because we wanted to make the content creator make their money
from the people who actually enjoy their content. Secondly, we wanted to circumvent copyright problems
that YouTube runs into in a big way. By subscribing to a channel, it substitutes having ads on a video and
thus gets rid of potential problems with 3rd parties claiming content. Lastly, we aren’t taking any money from
channel subscriptions for ourselves. We wanted to make this as personal as possible for viewers to show
their gratitude for creators. It also gives creators a steady flow of income every month. It also integrates
Patreon’s system, (or at least starts to).
One of our long term goals is to create a system similar to Patreon where subs get perks in relation to how
much they give to a creator every month. The goal here is to give the creator complete control over how
they want to market their channel. By integrating a system similar to Patreon onto one platform, it makes
things easier for the creator.